Vice President, Physician Engagement
Best Doctors, Inc
Dr. Miguel-Angel Perales, Deputy Chief of Adult Bone Marrow Transplant Service and Director of the Adult Bone Marrow Transplantation Fellowship Program at Memorial Sloan Kettering Cancer Center, said recently on a webinar about online physician collaboration:
“It’s a responsibility of ours to participate in the online medical discussion because there is a lot of ‘bad science’ out there. As physicians, we need to participate and educate, and social media can help us do that.”
Social media’s advantages in fostering patient-physician communication have been often and duly noted, but Dr. Perales’ quote can be applied to physician-physician communication as well. By connecting with peers on social media sites like Twitter and even LinkedIn, physicians can harness the “wisdom of crowds” to both learn from and advance the collective knowledge of the medical community.
Three Tips for Physicians Using Social Media Channels
If you’re interested in using public social media channels, like Twitter of Facebook, Dr. Garry Choy, Dr. Matt Katz and Dr. Ryan Madanick, all panelists on the webinar referenced above, recommend the following:
This Physician’s Guide to Twitter can help you determine if that’s the channel for you, and there are several webinars on Best Doctors YouTube channel that can help you explore how best to use social media in your practice.
Benefits of Private Physician Forums
Private forums can help avoid some of the privacy concerns of social media. Cloud-based platforms like Medting, powered by Best Doctors, offer a customized, gated software solution to physicians for case collaboration and knowledge sharing. You can think of it as a LinkedIn group, but in a secure environment purpose-built for clinical collaboration.
In a private forum, doctors can curbside peers or give advice on challenging cases. They also offer the distinct advantages of purpose-built clinical collaboration tools, such as high-quality image sharing and viewing, and the ability to compile a dedicated case library for use in medical education or research.
But be careful: not all physician communities are created equal. Look for online physician communities that can deliver:
This Physician’s Guide to Online Medical Communities can help you choose the forum that’s right for you.
If you’d like to learn more about Medting, contact me at email@example.com or 617.226.3623 and I’d be happy to give you a demonstration.
Thanks for asking! Best Doctors are selected through a peer-polling process in which physicians nominate and vote for their colleagues. You can read more about it on our website: http://www.bestdoctors.com/about-best-doctors/our-doctors
Reza Michael Mozayeni, M.D.
Selected Best Doctors in America® (2007-2014)
Providence Eye & Laser Specialists
Providence Eye | @Providenceeye
When you buy a house, they say location, location, location. When it comes to patient care, I say communicate, communicate, communicate. And to be clear, I mean two-way communication.
I spent nearly a decade studying to be a physician and, more specifically, a cornea-trained Ophthalmologist. But in all those classes, labs and clinics, very little time was ever used to discuss, let alone, teach “communicate.”
Today as the Founder and surgeon of Providence Eye & Laser Specialists, an 11-year-old LASIK eye surgery practice in Charlotte, North Carolina, I know more than ever that communicating with patients is the key to providing excellent patient care.
As a physician practicing in today’s challenging medical world, we are all pushed to see more patients in the same eight-hour day. And this does not take into consideration the additional demands that have been placed on physicians such as EMR implementation, documentation, and HIPPA requirements.
“So why should I take the time to communicate with my patients,” one may ask, “and how does that provide excellent medical care?”
Here are five reasons why you should have two-way communication with your patients:
If you’ve built trust by communicating with your patient and have met their expectations, it is now time to ask for them to tell others. Encourage patients to visit your social media pages, write feedback and reviews and tell their friends and family. If you’ve done your job as a great doctor and a great communicator, your patients will take pleasure in telling the world how great you are. Just think of the return you will get all just by taking a few extra minutes to communicate.
I’m so sorry we can’t make physician recommendations. It must be very frustrating for you to watch your father ail, and we sincerely wish him a recovery to full health soon.
Content and Programming Manager
Best Doctors, Inc.
It’s been over a year since our last webinar on how social media can change the way physicians work together. In that time, the healthcare and social media (HCSM) rallying cry has grown louder, and also more nuanced. In an amazingly short period of time, we’ve seen online physician collaboration go from 140-character curbsides on Twitter to the development of gated, physicians-only medical communities which facilitate secure sharing and commenting.
Our recent physician panel discussion (and a re-launch im of our HCSM webinars!) covers how real physicians (Dr. Garry Choy, Dr. Matthew Katz, Dr. Ryan Madanick and Dr. Miguel Perales) are using online medical communities in their daily practice, and how you can do the same to realize the real patient benefits of harnessing the wisdom of the medical crowd.
In the spirit of sharing HCSM information, I’ve put together these four articles which are HCSM must-reads for the progressive physician in this week:
As the healthcare industry struggles to deal with ever-growing data and an influx of digital health innovation tools, it’s imperative to remember that the data and innovations should ultimately improve communication amongst doctors and between doctors and patients.
It’s shaping up to be another record year of healthcare innovations, spurred in part by the Affordable Care Act, but also by patients and providers who are embracing digital health technology from web portals to body sensors.
A new eHealth Initiative report shows how social media and online communities are helping patient improve health but connecting patients and providers and allowing them to share health information, goals and results.
It seems the patient is aboard the HCSM train, according to a PatientLikeMe survey which found 94% of adult patients were will to share health information on social media to improve their outcomes for others. Social is powerful, for patients and providers alike.
By the way, you can get HCSM content like this delivered to your inbox weekly but subscribing to our HCSM newsletter. Subscribe here!
Garry Choy, MD, MBA
Department of Radiology
Massachusetts General Hospital
Dr. Matt Katz, a panelist on a free, upcoming Best Doctors webinar (eCurbsides to Tumor Boards: Real Patients and Real Benefits of Online Medical Communities) wrote earlier this month about the benefits of using online crowdsourcing tools to improve clinical trials.
His application of the “wisdom of the crowd” theory is apt and timely. I’ve applied the same in the creation of radRounds with great results. When we first conceived a network of social media sites in healthcare and specifically radRounds in 2005, we wanted to bring radiology online, to create a site that connected physicians and healthcare providers around medical imaging.
Today, we have over 11,000 members and growing. The success is encouraging, but it’s the collaborative networks and relationships the site has helped establish which is the most satisfying. We’ve successfully built a reliable online medical imaging tool, and true to our vision, we’ve done much more than that: we’ve created a medical imaging community
We have been able to facilitate collaborative discussions around cases, the formation of new friendships and professional contacts, new research collaborations, and the education of radiologists globally.
Next Thursday (2/6, 8 PM ET), Dr. Katz and I will join Dr. Ryan Madanick and Dr. Miguel Perales as panelists on a Best Doctors webinar to share how you can harness the power of collaborative medicine with online medical communities.
We’ll show you how to:
We hope to see you there! The future of medicine will hinge on physician collaboration through online platforms. When doctors share and comment on cases in a secure, online environment, they pool their collective knowledge and offer unprecedented access to information unbounded by restrictions of time or geography.
(To register for a recording of this webinar, click here.)
Jennifer Derebery, MD
Associate at House Ear Clinic, Inc
Clinical Professor, Department of Otolaryngology at the University of Southern California School of Medicine
Though dizziness symptoms are common, I consider diagnosing the cause challenging due to the complexity of their possible origins. When diagnosing dizziness, I like to use the “three-legged stool” approach that places the brain as the master center of balance or the seat of the stool; with the three legs supporting the seat refer to the dizziness’ origin. The three legs are as labeled:
Using the “Three-Legged Stool” approach to pinpoint the high level sources of the dizziness, you can begin to refine your original diagnosis. I also, outlined three types of differential diagnosis:
After going through the basics, make sure to incorporate the patient in the diagnosis. It is essential to make the patient feel like they are contributing to their own diagnosis, so make it a point to ask the patient two important questions when diagnosing dizziness:
The severity of the diagnosis can be quickly made through a proper imaging study and physical examination. Determining whether it is a hemorrhage or a central nervous system problem can be accomplished with a simple exam or imaging study.
Recurring symptoms of benign positional vertigo can often indicate migraine. Keys indications are headaches or other forms of head discomfort, but also can include motion-induced dizziness such as spinning or imbalanced sensations, even if they haven’t experienced these symptoms in several years. Ask the patient whether they are bothered by light or loud sound: these symptoms would also indicate possible migraine. For treatment options, watch Diagnosing Dizziness: Tips for the Primary Care Doctor.
For more information on diagnosing dizziness, please check out the video below or watch the whole webinar here.
This post also appears on the Stony Brook Internal Medicine Unofficial Blog
I’ve been on Twitter for almost a couple of years now and when I talk to people about it, I still get a healthy dose of skepticism.
So I’ve put together a top ten list of why as a physician and medical educator, I use Twitter.
10: Connecting with Leaders
To be lead, you must know what your leaders are thinking. Twitter has made leaders accessible. Now, instead of spending time looking for their opinions or hoping to catch a handshake or meeting at a conference, they send their thoughts directly to me, in small increments of 140 characters, everyday!
9: Connecting with Followers
As physicians, you are a leader. Whether it ‘s in your office, your patient panel, your learners, your colleagues, your academic society, you have the opportunity (and responsibility? ) to lead and lead effectively. Twitter allows you to share your thoughts in small increments, reach a vast audience with minimal effort. Quoting #10, “To be lead, you must know what your leaders are thinking.”
The importance of professional networking cannot be understated. Twitter easily connects people with similar interests. In less than 2 years, I have been able to access a vast network of people interested in things that are important to me such as Primary Care, Medical Education, Social Media, Evidence Based Medicine and Healthcare Technology. In the past, networking for me occurred in spurts, at pre-determined locations over a finite period of time. With Twitter, networking happens 24/7, with little effort no matter where you are (and in your pajamas, while watching tv!).
7: It makes me an active learner
All through my education I took notes. Writing things down helped solidify that piece of knowledge. A notebook was also useful for exams, reviewing and reinforcing information. Now instead of a notebook, I have a tablet and instead of a piece of paper, I use twitter. The 140 character limitations forces me to be succinct which makes my virtual notebook very easy to review.
6: I can educate the world
This is a grandiose statement, but Twitter makes it real. As a Medical Educator, I take pride in being able to influence the learners in my immediate proximity. With Twitter I can take all those notes (See reason #7) and broadcast it to learners in other cities, states, countries and continents! Currently I’m using the the hashtag #sbmgr to broadcast what we’re learning in our Internal Medicine Grand Rounds every Wednesday 8:30 to 9:30 AM.
5: I can attend multiple conferences simultaneously, year round
Until human cloning technology advances, Twitter is the best way to be at multiple places at once. I wish I could attend every medical conference out there. But thanks to people who prescribe to reason #7, I can virtually attend other conferences through my smart phone, all throughout the year. There are thousands of people out there like myself, live tweeting from conferences. This year, I personally attended ACP and APDIM live tweeting from both. But in addition, while being back home, I followed the tweets from Kidney Week and Chest in the past couple of months.
4: It’s a forum for debate
Healthy debate is part of our lives as physicians. New guidelines and treatments are always coming up, and Twitter I get immediate access to viewpoints from a wide variety of people. I often get immediate feedback on my own opinions.
3: My mom taught me to share
We are all online, all the time. As a physician, I’m always finding a great journal article, an interesting blog, or an important news article. Before twitter, I had no mechanism to share that, besides e-mailing to a small set of people or writing it down somewhere and hope that I have an opportunity to suggest it to people. Now, every website has a Twitter link. You see something cool, you can share it with a large audience with just a few clicks.
2: The world at any given moment
Whenever I have a free moment, Twitter is my go to activity. In 2 minutes, I can scroll through a myriad of messages and get a burst of information from a network of my choosing. So it’s whether pumping gas, waiting for an elevator, a 15 minute lunch, a commercial break during the football game, Twitter helps me use these small snippets of time, constructively.
1: It broadens my mind
In patient care we are emphasizing a team-based approach that values the roles of every individual in a healthcare team. The same can be said for my continuing medical education. I think I have something to learn, from everyone. As a result I follow folks in Internal Medicine, sub-specialties, family medicine, psychiatry, surgery and so on. I follow nurses, physical therapists, social workers and patient advocates. I follow patients (not my own) sharing the story of their medical conditions. I am learning something from everyone from the palm of my hand.
If this doesn’t get you interested in Twitter, here’s a a blog post from someone who’s listed 140 Health Care uses for Twitter:
In addition, here’s another post to help you make the leap.
This is written by Dr. Vineet Arora who is Director of GME Clinical Learning Environment Innovation and Assistant Dean of Scholarship & Discovery at the Pritzker School of Medicine for the University of Chicago.
Erin Jospe, MD
Medical Director, Global Physician Services
Best Doctors, Inc.
Larger hospital systems may have more funding or greater pull when hiring staff, but it doesn’t mean you can’t find a Best Doctor at a small local practice. Dr. Danny Newman, Our Expert of the Month for December, embodies the small-town doctor who is dedicated to his patients and their health.
Unlike our previously highlighted experts, Dr. Newman is relatively new to our goal of changing healthcare but has already become a vital and active member of our community. An expert since 2009, Dr. Newman, who specializes in internal medicine in Augusta, GA has participated in six cases with Best Doctors so far, and views them as a variation from his every day practice.
“I wanted something different, a change of pace” Dr. Newman said describing his original interest in participating in Best Doctors InterConsultation process. As his participation has increased, however, he has found solving these complex medical “puzzles” interesting and enjoys the challenge. Dr. Lewis Levy, Vice President Corporate Medical Quality at Best Doctors, cites physicians like Dr. Newman as the reason Best Doctors can make an appreciable difference for patients, “We love how enthusiastic Dr. Newman has been each time he has handled a case for us, and I can only hope that he accepts more cases in the future.”
Vocal about his love for small practices and sticking to his roots, Dr. Newman likes to call himself a “throwback” of sorts. He approaches each Best Doctors case as if it were his own patient by sitting down and taking the time to accurately diagnose each one.
At Best Doctors, we believe that access to care improves outcomes and patient satisfaction, and Dr. Newman embodies that ideal.
“Patients need to find access to their physician,” said Newman, explaining that by encouraging patients to get involved with their health, their care experience and health improve. Dr. Newman’s work with Best Doctors helps advance patient involvement by allowing them to be proactive in the diagnostic and treatment process. We are delighted to honor the progressive and conscientious Dr. Danny Newman as our December Expert of the Month.
If you are an elected Best Doctors Expert and are interested in learning more about providing case consultations with Best Doctors, please email us at firstname.lastname@example.org
Dr. Brian Stork introduces MUSIC, the Michigan Urology Surgical Improvement Collaborative.
Several years ago, after becoming board certified in urology, I applied to become a Fellow with the American College of Surgeons. I prepared a list of my surgical cases and complications and arrived for the required interview and interrogation. Being somewhat appropriately nervous during the interview, I can’t recall many of the questions that I was asked. The message that I took away from that experience, however, was very clear. A commitment to continuous surgical improvement was an expected part of membership in the college.
As I began my career, I first kept notes of my surgical successes and complications on paper. Over time, I moved to a spreadsheet. Not only was the process time consuming, it was difficult to directly compare my surgical experience with that of others. Differences in reporting were readily apparent even in the academic literature. There really didn’t seem to be any universally accepted standard for reporting in Urology. As a result, it was difficult to know exactly where to try to focus my continuous improvement efforts.
A couple of years ago, a solution started to emerge. The University of Michigan, under the leadership of Dr. David Miller and Dr. James Montie, initiated a statewide collaborative between academic and private practice urologists. This collaborative, financially and administratively supported by the Value Partnerships Program at Blue Cross Blue Shield of Michigan, became known as the Michigan Urological Surgical Improvement Collaborative (MUSIC).
A diverse group of practices from all over the state started participating.
Each participating group chose a physician leader and employed a designated data abstractor. Outcome measurements were defined by physicians and entered into a standard database by the abstractors.
Physician leaders and abstractors from around the state then started regularly meeting to look for trends, and to try to identify opportunities for patient care improvement. As the data started to mature, it started to become possible to have real discussions around the best standard of practice, both at the statewide level, and at the individual practice level.
In our own practice, some of these discussions have been intense. Not everyone agrees on the best way to interpret the data. In my experience, however, these discussions have always been respectful and productive.
These days, quality improvement initiatives are seemingly everywhere. Many of these initiatives are in reality a distraction, taking physician time away from direct patient care. Physician leadership and feedback are often lacking in such activities, thereby limiting the potential to facilitate meaningful change.
MUSIC has turned out to be more than just an exercise in agreeing upon metrics and collecting data. It has been an opportunity for academic and private practice urologists to ask the questions and learn from each other in an effort to continuously improve urological care.
Working together “in concert” also includes patients.
Soliciting and involving the patients fully in decisions, and helping them make better decisions, is something we are all interested in, and working towards quite expeditiously. – Dr. David Miller
The interview starts out with general information about the program but relatively quickly begins to demonstrate the interactions and collegiality made possible by the program. As a private practice urologist in a relatively small community, I am excited and proud to be involved in the MUSIC initiative. I truly appreciate the relationships and improvements in patient care that have become possible as a consequence of this effort.
To think about why this works is there’s some secret sauce to the combination of the relationships, the data, the fact that we are competitive, and we all want to get better … What the collaborative does is it provides us with a “community of coaches” to think about how we provide care, to offer constructive feedback that we can take and improve upon, and then close the loop, to see if we are actually getting better.” – Dr. David Miller