Vice President, Physician Engagement
Best Doctors, Inc
Dr. Miguel-Angel Perales, Deputy Chief of Adult Bone Marrow Transplant Service and Director of the Adult Bone Marrow Transplantation Fellowship Program at Memorial Sloan Kettering Cancer Center, said recently on a webinar about online physician collaboration:
“It’s a responsibility of ours to participate in the online medical discussion because there is a lot of ‘bad science’ out there. As physicians, we need to participate and educate, and social media can help us do that.”
Social media’s advantages in fostering patient-physician communication have been often and duly noted, but Dr. Perales’ quote can be applied to physician-physician communication as well. By connecting with peers on social media sites like Twitter and even LinkedIn, physicians can harness the “wisdom of crowds” to both learn from and advance the collective knowledge of the medical community.
Three Tips for Physicians Using Social Media Channels
If you’re interested in using public social media channels, like Twitter of Facebook, Dr. Garry Choy, Dr. Matt Katz and Dr. Ryan Madanick, all panelists on the webinar referenced above, recommend the following:
This Physician’s Guide to Twitter can help you determine if that’s the channel for you, and there are several webinars on Best Doctors YouTube channel that can help you explore how best to use social media in your practice.
Benefits of Private Physician Forums
Private forums can help avoid some of the privacy concerns of social media. Cloud-based platforms like Medting, powered by Best Doctors, offer a customized, gated software solution to physicians for case collaboration and knowledge sharing. You can think of it as a LinkedIn group, but in a secure environment purpose-built for clinical collaboration.
In a private forum, doctors can curbside peers or give advice on challenging cases. They also offer the distinct advantages of purpose-built clinical collaboration tools, such as high-quality image sharing and viewing, and the ability to compile a dedicated case library for use in medical education or research.
But be careful: not all physician communities are created equal. Look for online physician communities that can deliver:
This Physician’s Guide to Online Medical Communities can help you choose the forum that’s right for you.
If you’d like to learn more about Medting, contact me at email@example.com or 617.226.3623 and I’d be happy to give you a demonstration.